Would you believe that almost half of all companies aren’t mobile optimized? Adobe reviewed more than 1,800 websites across North America, Europe and Asia and they put the figure at 45%. After reviewing hundreds of companies in the UK and United States, our own research at Bluestorm has pegged it at over 50%.
Sadly, this isn’t great news for around half of you reading this blog. When people try to view your website on their smartphones they may end up sighing with frustration as they zoom onto your home page and struggle to read the tiny text! Google report that 96% of mobile users have visited a site that doesn’t work well on their device.
Google’s research shows that 72% of customers want mobile friendly websites. No real surprise there. But what’s more concerning is Google have found 61% of customers immediately leave sites which aren’t for web responsive.
So if your website isn’t mobile friendly, time and money spent on SEO could be wasted. Worse still, when people visit your website on their phones from blogs and other social media, they may simply give up when they get there.
Even if your website looks good on PC, there’s more than a 50% chance people will be looking at it on their phones. Web via mobile adoption is growing 8 times faster than the Internet did in the late 90s and early 2000s (Nielson). Stats show that 52% of web traffic now happens via mobile or tablet (Ofcom) and Google recently announced that they’re bigger on mobile than desktop in ten countries!
It’s not great reading if you’re business is not mobile friendly and, sorry, but the news doesn’t get better. Google say that, ‘Not having a mobile optimized website is like closing your business for one extra day each week.’ They also found that 79% of mobile users will search for another site to meet their needs if the site they originally visit isn’t web responsive.
If you don’t know or aren’t sure if your business website is optimized for mobile you can use the Google Mobile Friendly Test to find out. If you are mobile friendly then it’s good news all the way – read on to find out what all the advantages are. But there’s also a real business opportunity if you’re not yet mobile friendly.
If you’re not yet mobile optimized this gives you have an amazing chance to reach out to your customers. 61% of people will have a better opinion of your brand if you provide a good mobile experience (Latitude) and 80% of customers will be more likely to interact with your company and make purchases if you engage with them on the mobile web (Huffingdon Post).
Your website will also be ranked higher by Google. As from April 2015, websites that are mobile optimized will achieve better search engine listings.
So what’s not to love about going mobile friendly? Happier customers, more traffic, a better impression of your brand. Why wouldn’t you do everything in your power to get your website mobilized?
The news gets even better. According to research carried out by Latitude and the Kona Company, mobile users make more impulsive purchases and spend more money than desktop consumers. 72% of tablet users make purchases from their devices on a weekly basis (Google) and tablet users spend 50% more than PC users (Adobe). 60% of shoppers use their smartphones to help them shop while in a store (Deloitte) and iPad leads convert 30% higher than desktop-based transactions (Google).
The quick answer to this one is no. It’s true that re-coding your whole website to make it web responsive can be very expensive. A responsive website is specially designed and coded so that content reformats to work with whatever device it is being viewed on. But web responsive design is not the only mobile friendly fix.
If you’re not there already, the best low cost way to achieve website optimization is to capture your essential web information in just a few mobile friendly screens. These are usually created as a single column design with some great graphics, so your customers can scroll down and take in one piece of key info at a time.
Let’s face it – when people view your website on their phone they really don’t want to look through pages and pages of text. So, unless you have an extensive product catalogue, this is a really good way to go mobile friendly.
With this type of mobile website optimization you can get mobilized for £2,500 to capture and attractively present the key messages from your most significant web pages.
So in this post so far there are 20 good reasons to believe and then take one simple strategy decision to go mobile friendly – and here’s reason number 21. Not only is the number of people accessing the web from their mobile and tablets growing at an unprecedented rate, but smartphone users are now engaging with mobile websites while watching TV, commuting to work, and even while using a PC (Mobify).
With all this increased smart phone activity, and as the tide quickly changes away from PC to mobile, all businesses will need to rethink their mobile strategy over the next couple of years. It’s much better to start sooner and it’s even better to get going now.
Going mobile is one strategy your business absolutely needs to succeed, and these are 21 reasons why you need to believe.
Mick Miller is Director of Digital Strategy at Bluestorm Mobile Solutions
All photos courtesy of Pixabay
Business update for the UI-UX industry for UI-UX Companies in the UK We made it to the last quarter! Yay I hear you say your a UI/UX company killing it! We are pleased to announce a record quarter at Bluestorm with UI/UX design and development taking the lead within our agency for a first.