UI-UX Agency in London

We are fast approaching 2nd quarter and already the heat has been turned up for UI/UX design. We are currently working with a key London City Bank to create an enhanced innovative new UI/UX design(s) for their legacy in house App platforms.

It’s really interesting to see how the this market is maturing, we know the mobile consumer has created a push on UI/UX design mainly on the principles of the mobile user knows what they want and like and knows what works within an App user journey, all mainly down to the fact the screen real estate is much smaller. So UX is greatly enhanced to the user on a much larger scale. Interestingly, our client is slowly adopting to new ‘mobilised’ ways of working in 2016. Whilst this sounds very late in the game, this is infact on the contrary in the world of technology. It’s infact only now starting to evolve into a need rather than just a nice to have for brands.

Marketing Managers, C level’s positions and business owners are starting to hear the voices echo of their workforce’s through out their business demanding better UI/UX design across their web and mobile Apps, irrelevant of whether their legacy systems are on desktop or mobile. Our vision is UI/UX should be prime importance not just for the large city banks, but for any business that is wanting a way to better connect to its staff, teams or customers. The fact remains that bounce rates are extremely high if a UI/UX strategy hasn’t carefully planned for.

We take great pride in our key principles when consulting with our clients, just so you get a feel of our principles, these are are as follows:

EVALUATION OF CURRENT SYSTEM
USER PROFILES AND PERSONAS
USER SURVEYS
WIRE FRAMES AND PROTOTYPES
STORYTELLING
USER FLOWS
CONTENT STYLE GUIDES
A/B TESTING

Needless to say allot businesses may or may not have a budget that stretches across all of these principles, don’t worry that’s not end of the world, if this is the case then you can simply start small and focus on the core basic principles to get you a good ROI, so for example you could focus on:

EVALUATION OF CURRENT SYSTEM
WIRE FRAMES AND PROTOTYPES
CONTENT STYLE GUIDES

Ultimately if you can get UI/UX design right, the ROI is endless, you will have customers/staff more engaged and they will be woken upto to the facts your brand is moving forward in a positive direction. This then creates better productivity within a business and so already you can see how and why UI/UX design should be taken very seriously from the get go.

Just to refresh if key city banks are being more receptive on UI/UX design, its clearly a critical discussion and need being dictated at different levels within business. This is a reminder that UI/UX agencies such as Bluestorm can push:

– Staff productivity
– Increase sales/revenues
– Increase customer retention
– Increase staff retention

If you wish to discuss user experience and or user interface design further, then please give us a call or drop us an email and we would be delighted to treat you to a coffee and share our UI/UX experiences with you.

info@blue-storm.co.uk